Hurricane Newsom Targets Cheech & Chong: In The Battle Of Hemp


UPDATE: October 10, 2024: 11:30am:

As the legal battle surrounding California’s ban on THC-infused hemp products intensifies, Pot Culture Magazine received an exclusive response from Paris Chong, a key executive at Cheech & Chong’s Cannabis Company. Addressing the recent regulatory crackdown, Paris Chong emphasized the resilience of their brand and the broader cannabis community.

Paris Chong commented:

“The recent regulatory actions in California, while challenging, aren’t just a setback; they are a call to action for us and the cannabis community. This isn’t a new battle for us, but another chapter in the long history of cannabis advocacy. At Cheech & Chong, we remain committed to leading with integrity and ensuring safe, responsible access to cannabis and hemp products. We see this as an opportunity to engage constructively with regulators to shape a fair and balanced approach to cannabis policy that protects consumers while supporting industry growth.”

This statement underscores the ongoing efforts of Cheech & Chong to confront the state’s new restrictions, positioning themselves as advocates for fair cannabis regulations. As the TRO hearing unfolds today, this case could mark a crucial turning point for California’s hemp market.

We’ll continue to update our readers as this situation evolves.

In a swift move that has rocked the hemp industry, California’s Department of Cannabis Control has initiated a crackdown on THC-infused hemp products, leaving many brands, including the iconic Cheech & Chong, caught in the crosshairs. Governor Gavin Newsom’s emergency regulations, which took effect in late September 2024, are aimed at banning all hemp products containing any detectable level of THC. The stated purpose is to protect consumers—especially minors—from unregulated products that may have intoxicating effects. However, this move has sparked controversy, particularly as it appears to disproportionately affect a handful of high-profile brands.


Image via @CAgovernor showing Cheech & Chong Products seized

The official justification for the ban centers around public health. California officials argue that products like Delta-8 and Delta-9 THC, often found in hemp-derived edibles and beverages, pose significant risks, particularly to young people. According to the state, these intoxicating products have found their way onto shelves in gas stations and smoke shops, where age restrictions may not always be rigorously enforced.

Governor Newsom’s administration has made it clear: “Illegal and intoxicating products don’t belong on the shelves,” as emphasized in a tweet from Newsom’s official account. The ban seeks to close regulatory loopholes, ensuring that products with THC, regardless of how it’s derived, meet stricter controls.


Image: California Department of Cannabis Control showing Cheech & Chong Products seized

What has drawn the most attention, however, is the apparent focus on Cheech & Chong’s products during the recent enforcement blitz. Images shared by the California Department of Cannabis Control prominently display Cheech & Chong’s THC-infused beverages alongside the enforcement announcement. The raid not only seized hundreds of these products, but the state’s public messaging has repeatedly shown its branding—highlighting not just the products but also their store advertisements.

Image: California Department of Cannabis Control showing Cheech & Chong’s advertisements during the confiscation of hemp products in CA stores.

While the Department and Governor Newsom claim that the crackdown is meant to address broader concerns around THC-infused hemp, many industry insiders perceive the inclusion of Cheech & Chong’s products as a pointed attack. Their visibility in the cannabis industry, coupled with their cultural icon status, has led to a perception that they are being disproportionately affected by the state’s regulatory actions.

It’s important to emphasize, however, that this perceived focus may not be deliberate. As a highly recognizable brand, Cheech & Chong could simply be more visible to regulators and the public alike. Yet, their legal response to the crackdown suggests they feel unfairly targeted.

In response to the enforcement, Cheech & Chong’s Cannabis Company, along with other hemp industry players, filed a lawsuit against the California Department of Public Health in late September 2024. The lawsuit argues that the emergency regulations are excessively broad, going beyond what the law intended and threatening to destroy small businesses that rely on hemp-derived products. The plaintiffs are asking for an injunction to halt the enforcement of the new rules, pending a more thorough judicial review.

The lawsuit underscores that the ban impacts 90-95% of the state’s hemp market, including non-intoxicating CBD products. The plaintiffs claim that these emergency regulations were implemented without proper public notice or input, creating an unfair disadvantage for businesses that had little time to adjust or comply with the new rules.

A hearing for a temporary restraining order (TRO) is set for October 10, 2024, where Cheech & Chong, along with other plaintiffs, hope to halt the enforcement of the ban while the legal process unfolds.

The crackdown has left many in the hemp industry concerned about their future. With the ban covering a wide array of products, the economic impact could be devastating, particularly for small businesses. Industry organizations like the U.S. Hemp Roundtable have voiced strong opposition to the ban, warning that it could lead to the loss of millions of dollars in revenue and the closure of many businesses.

At the core of the controversy is a fundamental disagreement about how these products should be regulated. While state officials argue that the ban is necessary to protect public health, hemp businesses assert that the rules are an overreach that could stifle innovation and harm an otherwise thriving industry.

California’s emergency regulations are based on Assembly Bill 45, passed in 2021, which aimed to regulate hemp cannabinoids like CBD. However, the new rules extend beyond this, focusing on THC content—even trace amounts present in hemp products like beverages. Critics argue that the state is going too far, infringing on federal guidelines established by the 2018 Farm Bill, which legalized hemp products with less than 0.3% THC. This creates a legal gray area that businesses must now navigate and lawsuits like Cheech & Chong’s aim to challenge these stricter interpretations of the law.

We contacted Cheech Marin, Tommy Chong, and Governor Gavin Newsom for their comments on the recent developments and the lawsuit. At the time of publishing, none of the parties had responded to our statement requests.

As the legal battle heats up, all eyes are on today’s TRO hearing, which could shape the future of California’s hemp industry. Stay tuned—we’ll continue to follow and report on this unfolding story, bringing you the latest updates as they happen.


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