For the Culture By The Culture
Twelve years ago, Pot Culture Magazine lit up for the first time. Since then, it’s weathered disappearances, rebirths, and 690 articles fueled by grit and loyalty to the cannabis community. In this anniversary editorial, founder Matthew Roberts reflects on the misfires, milestones, and madness of keeping an independent weed publication alive in a click-chasing world.
Before weed went corporate and clean, it was kept alive by outlaws in flannel and flip-flops who risked prison to protect a plant. These weren’t boardroom visionaries or brand ambassadors—they were underground botanists, seed smugglers, and clone-hustling legends. From Nevil’s skunky Dutch castles to the hills of Kentucky and the grow rooms of California, this is the real origin story of cannabis culture one built with grit, guts, and a middle finger to the system.
