Cinco de Mayo is misconceived in the U.S. as a celebration for partying, but it commemorates the Battle of Puebla, symbolizing Mexican resilience. The cannabis industry mirrors this appropriation, marketing products without acknowledging the culture's significance. To honor this day, cannabis brands should promote education and support for Latino communities instead of perpetuating stereotypes.
Divine Hustle: Carmelo, Celebrity Weed, and the ‘Mission from God’ Marketing Myth
Carmelo Anthony says launching his new cannabis brand is a “mission from God.” But he’s not the first celebrity to use divine branding to sell premium weed. This feature dissects the language, the strategy, and the real message behind celebrity weed rollouts wrapped in purpose.
The Stiiizy Lawsuit Stinks: Hysteria, Psychosis, and the Potency Blame Game
Two teens blame Stiiizy’s high-potency vapes for psychosis and mental health struggles. Is this a case of corporate recklessness—or just another round of finger-pointing hysteria?
High Stakes: The Legal Battle Over High-Potency Cannabis in California
The legal battle against Stiiizy highlights the conflict between aggressive marketing and public health. Explore the broader implications for the cannabis industry in our latest article