High Stakes, Higher Expectations" takes you on a wild ride through Canada's legal cannabis market post-legalization. From the initial green gold rush to the sobering challenges of overproduction, competition, and tight regulations, this article explores how the industry is adapting to a new normal. It’s a story of economic evolution, societal shifts, and navigating the unpredictable waters of a market once on the fringes. Join us as we unpack the complexities and future prospects of Canada's journey with legal cannabis.