For the Culture By The Culture
Cinco de Mayo is misconceived in the U.S. as a celebration for partying, but it commemorates the Battle of Puebla, symbolizing Mexican resilience. The cannabis industry mirrors this appropriation, marketing products without acknowledging the culture's significance. To honor this day, cannabis brands should promote education and support for Latino communities instead of perpetuating stereotypes.
May isn’t just a month of planting. It’s a season of rebellion. This cover story digs into the deep roots of cannabis activism, labor, and legacy. From May Day to World Bee Day, we explore the voices and movements that shaped cannabis culture long before legalization. Because rebellion isn’t a moment—it’s the soil this industry grew from.
The New Orleans Jazz & Heritage Festival hit like a fever dream—blazing heat, blunt smoke, and a human tidal wave of sunburns and sound. Between bad covers, hybrid spritzers, and Revivalist-induced nausea, survival became the mission. Then Dave Matthews hit the stage, and the crowd cracked wide open. What followed was funk, fatigue, and chaos you don’t walk away clean from.
When did getting high turn into a flex-off? From Bluetooth rigs to 1,000mg bragging rights, the rise of THC showboating is killing the chill. This takedown of cannabis one-upmanship calls for a return to community, connection, and actual good weed not ego-fueled dab-offs.
The cannabis industry is expected to pump $123.6 billion into the U.S. economy in 2025. That’s not just growth—it’s a cultural reckoning. Built by the same community they tried to erase, this number doesn’t just shut down critics. It buries them.
At 92, Willie Nelson is not just still standing, he is still rolling. He fought for cannabis, freedom, and real music before it was safe, before it was profitable, and before anyone handed out awards for it. Willie did not follow the system. He smoked it, sang through it, and laughed it into submission.
