THE POTENCY MIRAGE

Massachusetts faces a new THC accuracy fight after a law enforcement group claims dispensary labels inflate potency. Testing limits, natural variance, and oversight failures collide as the state struggles to rebuild trust in a system built on imperfect numbers. This feature exposes how the market turned THC into gospel and why the truth was never that simple.

Canada’s Retail Crash: When Legalization Meets Reality

Canada’s cannabis boom hit the wall. Ontario now has over 1,700 authorized stores and Alberta’s total hovers around 700, with closures outpacing new licenses. Prices plunged from CA$10 to CA$3 a gram, excise floors squeeze profits, and strict promotion laws mute every brand. The result: churn, consolidation, and a cautionary tale for U.S. legalization.

From Foam to Flower: THC Taps Are Rewriting Bar Culture

Bars in Wisconsin, South Carolina, and Minnesota are pouring THC from draft taps, replacing beer foam with cannabis fizz. With alcohol use hitting historic lows, low-dose THC drinks are reshaping nightlife rituals and exposing the hypocrisy of booze-friendly laws. The future of bar culture isn’t brewed in hops, it’s flowing from cannabis kegs.

Celebrity Strains: The Rise of Star-Backed Cannabis Brands

Celebrity weed is everywhere, flashy, overpriced, and often full of mids. This piece rips the gloss off the jars and calls out the marketing machine hijacking cannabis culture. Real smokers know the difference between herb and hype. This is your wake-up call.

Why Are Weed Prices Dropping Everywhere?

Weed is getting cheaper but it’s not a win. Behind those $49 ounces and $2 prerolls is an industry bleeding out. Overproduction, bad policy, and corporate greed are killing quality, crushing independents, and leaving consumers with less than they bargained for. This isn’t a correction. It’s collapse.

Rocky Mountain Low: Unpacking Colorado’s $20M Cannabis Sales Slump

Colorado just lost $20 million in cannabis sales, and it’s not a fluke. From hemp loopholes to collapsing tourism, this feature investigates what’s really behind the budget cuts and how the cracks in Colorado’s cannabis economy could foreshadow a national unraveling. If the “gold standard” of legalization is struggling, what does that mean for everyone else?

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