For the Culture By The Culture
A Blacklight investigation into how celebrity cannabis branding has warped the meaning of icon and overshadowed the activists, caregivers, and families who carried the plant through criminalization. This feature exposes the cultural amnesia that elevates market-friendly faces while burying the movement’s real architects and the sacrifices that made modern legalization possible.
Cheech Marin turned weed money into a monument. The Cheech isn’t just a museum, it’s a cultural counterpunch, a stoned out cathedral built for the artists the art world ignored. No permission, no filter, no apologies. This is the untold story of how one rebel flipped the script, lit the fuse, and made Chicano art impossible to erase.
Celebrity weed is everywhere, flashy, overpriced, and often full of mids. This piece rips the gloss off the jars and calls out the marketing machine hijacking cannabis culture. Real smokers know the difference between herb and hype. This is your wake-up call.
Cheech and Chong’s Last Movie isn’t a stoner flick, it’s a raw, trippy confessional from two counterculture icons who shaped comedy and cannabis forever. With Dave Bushell behind the camera, the film blends archival chaos, animation, and unresolved tension into a story about brotherhood, pain, and legacy. It's not just a documentary. It’s an honest trip home.
Seth Rogen has popularized cannabis culture, but his luxury brand Houseplant has shifted it toward exclusivity, prioritizing design over authenticity. While he contributes to cannabis advocacy, his efforts are seen as performative. The current cannabis landscape contrasts starkly with its rebellious origins, leading to concerns about gentrification and cultural appropriation in the industry.
Why do the best stoner movies always go off the rails in the final act? This sharp satire breaks down the formula, from porch chill to warehouse explosions, and asks why Hollywood still thinks every high needs a crash.
