For the Culture By The Culture
A Blacklight investigation into how celebrity cannabis branding has warped the meaning of icon and overshadowed the activists, caregivers, and families who carried the plant through criminalization. This feature exposes the cultural amnesia that elevates market-friendly faces while burying the movement’s real architects and the sacrifices that made modern legalization possible.
Celebrity weed is everywhere, flashy, overpriced, and often full of mids. This piece rips the gloss off the jars and calls out the marketing machine hijacking cannabis culture. Real smokers know the difference between herb and hype. This is your wake-up call.
Seth Rogen has popularized cannabis culture, but his luxury brand Houseplant has shifted it toward exclusivity, prioritizing design over authenticity. While he contributes to cannabis advocacy, his efforts are seen as performative. The current cannabis landscape contrasts starkly with its rebellious origins, leading to concerns about gentrification and cultural appropriation in the industry.
